Time for a procurement lesson!

Here is your activity for today.  A taste of hands-on purchasing.  Complete this assignment y the start of next class period.

End of The Product

Reviewed, took a quiz.

Gave details on a field trip and semester assignment.  If you were gone SEE ME!  Started Purchasing chapter.  Have it read by next time.

Product development . . .

We discussed your findings on innovation and then reviewed the chapter.  Review and test next class period.

Innovation . . .

Here is an article of The World's Most Innovative Companies in 2018.  In class, split up the list (randomly might be best) so that everyone has their share of the 50 companies.

Read the articles on each of the companies and prepare a report that covers the following (based on the articles):

• What makes a company innovative?
• What do the companies have in common?
• How is innovation reflected in the actual product?
• How is innovation reflected beyond the product?
• What advantages do innovative companies enjoy over those that are not particularly innovative?
• If you were tasked with making your company "more innovative" what steps would you take?

Include the name of the companies in your paper and feel free to reach beyond the article to back up your statements.

As far as homework . . . find a TED Talk on the topic of innovation and/or product development and convince me (on the same page as the report) that we should watch it in class.

Turn this in via Dropbox and label it 7-LAST-Innovation

Riding a bike

Great discussion.  Remember, it's about OPTIONS and MANAGING your own life and education and career preparation.  Don't leave something that important up to someone else.

Here is the article if you want it:  http://mccauley.link/bikeriding

The Launch

We watched and discussed the video "The Launch." Next week we will see a Ted Talk on design and then start in on the chapter.  And doughnuts!

And the beat goes on . . .

More issues with the testing software, but I guess it was better for you anyway . . . Talked to the company and apparently, we found a bg and they are fixing it.

Complete your "Touchpoint" assignment and read Chapter 5.

More Marketing

Read Marketing: The 4 Moments of Truth.   We will discuss it after you read it.

Assignment:
Select a product and trace the customer journey from before the purchase, through the purchase to after the purchase.  Enumerate the MOT and the touchpoints.

Next, write a letter to the Director of Marketing for the company and suggest additional touchpoints that will help in customer acquisition or customer retention.  Be sure to give the reasoning in the letter.

Send me the list and the letter (as one document) via SEND ME tab and name if 7-LAST-Touchpoints.

Due before class time on FRIDAY.

THURSDAY, test on Marketing chapter

Mixing it up.

First, read this to understand the concept of differentiation. 

Next, here is your marketing assignment.  We are looking at the marketing mix and differentiation.