Monday, March 5, 2018

More Marketing

Read Marketing: The 4 Moments of Truth.   We will discuss it after you read it.

 Assignment:
Select a product and trace the customer journey from before the purchase, through the purchase to after the purchase.  Enumerate the MOT and the touchpoints.

 Next, write a letter to the Director of Marketing for the company and suggest additional touchpoints that will help in customer acquisition or customer retention.  Be sure to give the reasoning in the letter.

 Send me the list and the letter (as one document) via SEND ME tab and name if 7-LAST-Touchpoints.

 Due before class time on FRIDAY.

 THURSDAY, test on Marketing chapter
at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

WOW. Read this.

Read this article.   It's not about the Beanie Babies. . .  but the principles of business, supply and demand, pricing . . . 

  • All about HR
    Read this case study . Complete  this worksheet .
  • WOW. Read this.
    Read this article.   It's not about the Beanie Babies. . .  but the principles of business, supply and demand, pricing . . . 
  • TED
    Use this assignment sheet each time we watch a TED Talk. Discussed the talk and then time was provided to work in the state requirements.